Telecommunication became less personal: congratulations got more instant and less special.

So we decided to reinvent the oldest communication tool, the greeting card, and make it more up to date.

By creating the first calling greeting card.

And thats basically how it works:

Each O2 Greeting Card has basic elements of mobiles such as speaker and GSM unit. When the recipient opens it, a call is automatically made to the sender so they can both speak to each other directly.