The online insurer Adam Riese asks more questions than the competition when signing a contract. This means that customers only pay for what they really need. According to their own needs and risk.

Not by a rule of thumb, but exactly according to Adam Riese.

In short, at Adam Riese, premiums are not determined on the basis of personas, but on a completely individual basis.

This fits in with the Zeitgeist. Because society hates pigeonholes and celebrates diversity. And so do we in our campaign.