eBay is not just a trading platform. It is a community.
Unlike many other e-commerce platforms, eBay does not sell products, but provides a marketplace for users.
The platform belongs to the people. There is equal opportunity. Prices are determined by people – not algorithms.
That is eBay’s DNA. That is the core of the brand and of this campaign. eBay. That’s you.
- #zeitgeist
In Social, we told the stories of our protagonists.
What makes them special? What do they love about eBay? Who is CyberHerbert?
In addition, a number of creators shared their eBay stories and histories.
